Explore Edinburgh, York and Inverness with the Continuum Attractions Rail Trail, supported by LNER

york's chocolate story

Embark on a railway adventure that takes you from the stunning Scottish Highlands to historical city escapes!

We have teamed up with LNER to create the ultimate Continuum Attractions Rail Trail to connect York, Edinburgh and Inverness with London – taking travellers on LNER’s high speed, direct rail route to some of our most popular attractions, all while travelling sustainably.

Picture yourself stepping back into 17th-century Edinburgh at The Real Mary King’s Close, unravelling the mystery of Nessie at The Loch Ness Centre near Inverness, or diving into the delicious world of York’s Chocolate Story. With LNER, you can do all three!

Whether you’re a history buff, chocolate lover, or intrigued by world famous myths, the Rail Trail is the perfect way to explore our attractions and the city’s they call home.

1. First stop: Unravel the mystery of Loch Ness

Begin your journey in the picturesque Scottish Highlands, home to one of the world’s most famous legends – the Loch Ness Monster. Just a short journey from Inverness city centre, visiting The Loch Ness Centre is a must. Immerse yourself in the history and mystery of loch and uncover the science and folklore that has captured imaginations for centuries.

The train journey south from Inverness offers spectacular views of the Scottish countryside, making the trip itself part of the adventure.

2. Alight here to discover Edinburgh’s hidden history

Mary Kings

Your next stop is the historic city of Edinburgh, where every turn explores another layer of the past. Visit The Real Mary King’s Close, a unique experience that takes you beneath the streets of the Old Town. Here, you’ll explore a warren of hidden streets that date back to the 17th century, learning about the lives of Edinburgh’s past residents and the city’s darker history.

When you’re done exploring the underground, take a walk up the Royal Mile to Edinburgh Castle or enjoy some the city’s renowned museums and galleries.

3. Final stop: Indulge in York’s sweetest secrets

chocolatier - York's chocolate Story

After Edinburgh, it’s back on the rails and down to York, a city steeped in history and charm – with a sweet twist. York’s Chocolate Story invites you to uncover the delicious history of chocolate-making in the city. Learn about the famous confectionery founding families who made York the heartbeat of the UK’s chocolate production and sample some of the treats for yourself.

Beyond chocolate, York offers a wealth of attractions including York Minster, the ancient city walls, and The Shambles – a street that feels straight out of a storybook.


Win a fun-filled adventure with LNER and Continuum Attractions!

One lucky traveller has the chance to win train travel and tickets to a Continuum attraction of their choice for them and three friends or family members.

The prize:

You could win 4x standard train tickets, thanks to LNER, to Edinburgh, York or Inverness to explore The Real Mary King’s Close, York’s Chocolate Story or The Loch Ness Centre.

How to enter:

1. Like this social post on LNER’s social media channels
2. Tag a friend who you’d love to take with you
3. Tell us which city destination or attraction you’d like to visit in the comments

Competition T&Cs:

  • The competition closes at 12pm on Thursday 10th October 2024
  • The prize is non-transferrable, and there’s no cash alternative
  • Open to UK residents aged 18+
  • A winner will be selected randomly and notified after the closing date. If we don’t hear back within 24 hours, we’ll pick another lucky winner
  • Train tickets are valid on the LNER route only. Check the LNER website for available destinations
  • A winner will be selected randomly by the LNER social media team and notified after the closing date
  • Tickets to the selected visitor attraction will be arranged through Continuum Attractions and must be pre-booked

So, what are you waiting for? Get tagging, and you could be on your way to an unforgettable trip with LNER and Continuum Attractions.

Enter here!

Making the Most of Your Visit to York and Edinburgh

If you’re planning a combined trip to York and Edinburgh, with so much for you to see and do, we’ve crafted an ideal travel itinerary, featuring ourselves…York’s Chocolate Story, together with our Continuum Attractions sister attraction The Real Mary King’s Close.

Firstly, fall in love with York

Arrive into York by London North Eastern Railway LNER train, and you’ll realise it’s unlike any other place you’ve visited before.  Stepping onto the platform feels like stepping back in time, and after only a 10minute stroll from the train station, you’ll find yourself in the heart of the historic city.

Must Do’s in York

York Minster

A masterpiece of Gothic architecture, this stunning cathedral has stood for centuries. See its intricate stained-glass windows, and if you’re feeling brave enough, climb to the top of York Minster’s Central Tower for breathtaking views of the city.

The Shambles

When browsing the timber framed shops and navigating the narrow walkways, you’ll feel as though you’ve been transported to a magical world. An absolute must visit, especially as it does not cost anything to enter the Shambles, be prepared to soak up the bustling atmosphere and take lots of photos.

York’s Chocolate Story

Taste your way through the history of chocolate. On our classic guided tour, you’ll learn how three entrepreneurial families made York the UKs home of Chocolate, and create your own sweet treat to take away with you.

You can find out more about our classic tour here and be sure to book your tickets online in advance.

York for Foodies

Bettys Café Tea Room

Famous for its afternoon tea and delicious cakes, their signature fruity Fat Rascal is the size of a small side plate, and a cost-effective way to experience Bettys.

However, if you want to push the boat out, try and secure a reservation for Skosh. A Michelin-recommended restaurant, serving innovative and Asian inspired small plates, with a focus on locally sourced produce.

Where to Stay in York

The Grand

Originally built in 1906 as a ‘Palace of Business’ for the North Eastern Railway Company, this luxurious 5-star hotel, offers elegant rooms, a tranquil spa featuring a large whirlpool and award-winning dining experiences.

Next Stop Edinburgh

After your overnight stay, it’s only a short walk from the hotel to the station. The direct LNER journey to Edinburgh takes a round two and half hours, and due to the rolling hills and rugged coastline, you’ll feel as though you’ve booked a scenic rail tour. Once you arrive at Edinburgh Waverley, the station is located right in the city centre, and only a stone’s throw away from the attractions.

Must Do’s in Edinburgh

Discover what life was like in Edinburgh’s Old Town

On our sister attractions classic guided tour Once a street that bustled with busy markets and over 600 residents, Mary King’s Close was buried beneath the Edinburgh City Chambers following the council building’s construction in 1753.

For centuries the street remained forgotten, encapsulated in time. Fast forward to today and you can now join a 1-hour guided tour led by a ‘former resident’ of the close. There you’ll descend into a warren of hidden streets, and discover what life was like for residents of Edinburgh’s Old Town at this Top 10 visitor attraction, as voted by TripAdvisor.

Be sure to book your tickets online in advance and arrive 10 minutes before your scheduled tour.

Take a stroll along the Royal Mile and explore a nearby attraction such as Camera Obscura and World of Illusions. Plus, don’t miss the opportunity to visit iconic landmarks like Edinburgh Castle and Calton Hill for panoramic views of the city.

A Taste of Edinburgh

Wander down to the Grassmarket area and dine somewhere relaxed like Hula or Bertie’s Proper Fish and Chips for lunch. In the afternoon, discover Scotland’s whisky heritage with a tour at the Scotch Whisky Experience, or enjoy a leisurely hike up Arthur’s Seat for breath-taking views.

The Real Mary King’s Close and York’s Chocolate Story, are operated and brought to life by Continuum Attractions. They’re a dedicated bunch of people with over 30 years’ experience developing commercially successful visitor attractions

Terry, we want you!

Film and TV star Terry Crews, ex-England footballer John Terry and Facejacker’s Terry Tibbs – York’s Chocolate Story wants you!

Our diverse list of Terrys has brought pleasure to millions down the years and now each can have their own, sweet experience on us – and you can, too. But ‘why?’ I hear you ask…

The unlikely trio share their names with the founding families of York’s confectionary industry which means they’re guaranteed free entry to take one of our famous Guided Tours to learn all about the history of chocolate – from the rainforests of Central America 4,000 years ago to the iconic brands hitting the shelves today.

We tell the story of Chocolate Orange pioneers Terry’s, Fruit Pastilles and Kit Kat creators Rowntree’s and boiled sweet manufacturer Craven’s, among others! We’re opening our doors for a fortnight to anyone who shares a special bond with these confectionary connoisseurs.

It’s simple. If your forename or surname is Terry, Craven or Rowntree, the ultimate chocolate experience awaits.

How to claim your free tickets

To claim a free ticket, all a guest needs to do is show their photo ID at York’s Chocolate Story’s admissions desk when they arrive to make their booking. Full terms and conditions can be found here.

The story of York’s founding families

Mary Tuke: One strand of the Rowntree story can be traced all the way back to 1725. Mary and her family were Quakers who favoured the cocoa industry because it offered workers an alternative to alcohol. She met resistance from the Merchant Adventurers’ Company, whose rules determined that a licence was required in order to trade, and she was deemed ineligible being neither widow nor daughter of a member of the company.

Henry Isaac Rowntree: More than a century later, Henry bought the Tuke cocoa and chocolate business. In 1860, he joined the Rowntree business and two years later bought out the chocolate and cocoa-making department and a legend was born.

Joseph Rowntree: After early struggles, Henry’s older brother, Joseph, joined the business helping it to flourish. Rowntree’s Fruit Pastilles and then Fruit Gums were launched and, in 1897 after Henry died, the company released their famous Elect Cocoa. The factory continued to thrive and Joseph decided to use his wealth to tackle poverty through philanthropy to improve working and living conditions for factory workers.

Mary Ann Craven: After her husband died in 1860, Mary Craven ran the Craven’s business for more than 40 years, right up until her death in 1902. She wasn’t very tall and apparently used to have a high chair she would sit on so she could oversee the packing of the confectionery!

Joseph Terry: Around 1767, William Bayldon and Robert Berry established a business selling cough lozenges, lemon and orange candied peel and other sweets. In 1823, Joseph Terry married Robert Berry’s niece and joined the firm, later establishing ‘Terry and Berry’. The business was renamed ‘Terry’s’ five years later when Robert left the business. Clever use of the new railways saw the company’s products being sold in 75 towns across the north of England.

Frank Terry: Frank took over the business, along with his son Noel, after Joseph’s death in 1898. They established products such as Spartan, All Gold and Terry’s Chocolate Orange. Frank was knighted in 1936 and made a High Sheriff of York in 1945.

Discovering York: The Chocolate City

Rowntrees Factory York

Welcome to York, a city steeped in history, charm, and… chocolate! Nestled in the heart of North Yorkshire, York has earned its reputation as the “Chocolate City” for its rich heritage in all things cocoa-related. From its storied past as a thriving hub of chocolate production to its modern-day celebration of this delectable treat, York is a paradise for chocolate lovers around the world!

chocolate factory workers - York's chocolate story

A Sweet Legacy

The story of York’s love affair with chocolate dates back centuries, with the city playing a pivotal role in the development and distribution of this beloved indulgence. In the 19th century, York was home to some of the most renowned chocolate manufacturers in the world, including names like Terry’s, Rowntree’s, and Craven’s. These iconic brands not only put York on the map but also helped shape the global chocolate industry as we know it today.

York’s Chocolate Story: A Must-Visit Destination

No exploration of York’s chocolate heritage would be complete without a visit to York’s Chocolate Story, the ultimate destination for chocolate enthusiasts of all ages. Located in the heart of the city, York’s Chocolate Story offers visitors an immersive guided tour through the history of chocolate, from its ancient origins to its modern-day delights.

Immersive Experiences

Step inside York’s Chocolate Story, and you’ll find yourself transported back in time to the bustling streets of Victorian York, where the aroma of freshly made chocolate fills the air. Explore interactive exhibits, indulge in mouth-watering tastings, and witness skilled chocolatiers at work as they craft delectable treats right before your eyes.

Behind-the-Scenes Tours

One of the highlights of York’s Chocolate Story is its behind-the-scenes tours, offering a rare glimpse into the inner workings of a real chocolate factory. From the cocoa bean to the finished product, these tours reveal the secrets behind the chocolate-making process and provide fascinating insights into the art and science of chocolate production.

A guide demonstrates a chocolate workshop to a group of children

Celebrating Chocolate Culture

In addition to its chocolate attractions, York boasts a vibrant chocolate culture that permeates every corner of the city. From artisanal chocolate shops and cafes to chocolate-themed events and festivals, there’s no shortage of opportunities to satisfy your sweet tooth and immerse yourself in all things chocolate.

Plan Your Visit

Ready to experience the magic of York, the Chocolate City, for yourself? Plan your visit to York’s Chocolate Story today and discover why this historic city has earned its reputation as a chocolate lover’s paradise.

Book now!

The best ‘Chocolate Museum’ you’ll ever visit!

chocolatier making chocolate rain - York's Chocolate Story - chocolate museum

Unwrapping the sweet history of York’s Chocolate Story: More than just a chocolate museum

Welcome to York’s Chocolate Story, where every visitor has the opportunity to indulge in the rich history and delectable delights of chocolate. While often referred to as a chocolate museum, York’s Chocolate Story is much more than a mere collection of artifacts behind glass. It’s an immersive journey through time, exploring the fascinating origins and evolution of chocolate, right in the heart of one of England’s most historic cities.

External York's Chocolate Story - Chocolate museum

Delving into the delicious past

Step through the doors of York’s Chocolate Story, and you’ll find yourself transported back in time to the bustling streets of Victorian York, where the tantalising aroma of chocolate fills the air. Our expert tour guides will lead you on a mouth-watering adventure, uncovering the secrets of how chocolate went from being a sacred Mayan drink to the beloved treat enjoyed by millions around the world today.

Interactive experiences for all ages

At York’s Chocolate Story, we believe that learning should be fun, which is why we’ve curated a range of interactive experiences suitable for chocolate lovers of all ages. From hands-on demonstrations of chocolate-making techniques to tantalising tastings of artisanal chocolates, there’s something to delight every palate.

virtual factory at York's chocolate story - chocolate museum

Unravelling the mysteries behind the magic

Ever wondered how your favourite chocolate bar is made? Our behind-the-scenes tours offer a rare glimpse into the inner workings of a chocolate workshop, where you’ll witness skilled chocolatiers crafting mouth-watering treats right before your eyes. Prepare to be amazed as you discover the intricate process that transforms humble cocoa beans into the smooth, velvety chocolate we all know and love.

Educational and entertaining

While York’s Chocolate Story is undeniably a treat for the senses, it’s also an educational experience that provides valuable insights into the social, cultural, and economic impact of chocolate throughout history. From the harsh realities of the cocoa trade to the innovations that revolutionised chocolate production, our exhibits shed light on both the sweet and bitter aspects of this beloved indulgence.

A York's Chocolate Story guide demonstrates chocolate making - chocolate museum

Planning Your Visit

Located in the heart of York, just steps away from iconic landmarks such as York Minster and The Shambles, York’s Chocolate Story is easily accessible for visitors from near and far. Whether you’re a chocolate connoisseur or simply curious to learn more about the history of this delectable delight, a visit to York’s Chocolate Story promises to be an unforgettable experience for the whole family.

Book your chocolate adventure today

Ready to embark on a journey through the tantalising world of chocolate? Plan your visit to York’s Chocolate Story today and prepare to indulge your senses in a chocolate experience like no other. From the rich history to the mouth-watering tastings, there’s something to delight chocolate lovers of all ages. Join us as we unwrap the sweet secrets of York’s Chocolate Story and discover why it’s more than just a chocolate museum.

Book now!

5 Things do in York during May half-term

Mum and toddler at York's Chocolate Story

As May half-term approaches, families are eagerly seeking out exciting activities to fill their days with adventure and fun. Look no further than the historic city of York, where a plethora of captivating experiences await! From delving into the city’s rich chocolatey history to exploring its medieval marvels, there’s something for everyone in this enchanting city. Here are five must-do activities to ensure an unforgettable May half-term in York:

1. York’s Chocolate Story: Indulge in Sweet History

Embark on a delectable Guided Tour through time at York’s Chocolate Story, where you’ll uncover the fascinating tale of chocolate-making in the city. Delve into the secrets behind some of the world’s most famous chocolate brands, learn about York’s pivotal role in the history of chocolate, and even try your hand at crafting your own chocolate treats. With interactive exhibits and tantalising tastings, this experience is sure to satisfy the sweet tooth of visitors of all ages.

York Minster

2. Explore the Enchanting York Minster

Secondly, no visit to York is complete without a trip to the iconic York Minster, one of the largest and most magnificent cathedrals in Northern Europe. You can marvel at its stunning architecture, intricate stained glass windows, and rich history dating back over a thousand years. After that, take a guided tour to uncover the secrets of this architectural masterpiece.

Copyright © 2012 by Dan at https://www.flickr.com/photos/estudiante/7538051120

3. Walk Along the Ancient City Walls
Step back in time as you stroll along the ancient city walls that once fortified York against invaders. While offering panoramic views of the cityscape below, the walls provide a unique vantage point to admire York’s historic landmarks, including Clifford’s Tower, the picturesque River Ouse, and the quaint medieval streets below. Don’t forget to bring your camera to capture the breath-taking vistas and make memories that will last a lifetime.

York Shambles

4. Discover the Quirky Shambles
Wander through the charming streets of The Shambles, a medieval thoroughfare renowned for its crooked buildings, overhanging timber-framed facades, and quaint cobblestone lanes. Lose yourself in the maze of narrow alleyways lined with boutique shops, traditional pubs, and artisanal cafes. With its timeless charm and whimsical atmosphere, The Shambles is the perfect place to soak up the enchanting ambiance of old-world York.

5. Cruise Along the River Ouse
Lastly, you can experience York from a different perspective by taking a leisurely cruise along the picturesque River Ouse. Sit back, relax, and enjoy stunning views of the city’s historic landmarks, including York Minster, the medieval city walls, and the charming riverside architecture. Choose from a variety of guided sightseeing tours or opt for a romantic evening cruise under the stars. With onboard commentary providing insights into York’s fascinating history and culture, a river cruise is the perfect way to unwind and soak up the city’s scenic beauty during May half-term.

There’s plenty of fun things to do in York to create delightful memories with your family.  Discover more about the events at York’s Chocolate Story here and make the most of your time in York.

 

 

8 Famous Chocolate Brand Slogans

I heart chocolate bar

There have been many memorable slogans from chocolate brands over the years. Unwrap these famous taglines and see how many you recognise.

1. Have a Break…Have a KitKat®

KitKat® originated in York by Rowntree’s in 1935 as Rowntree’s Chocolate Crisp®. The four-finger bar, first released with the original slogan ‘Enjoy a break at teatime,’ transitioned to KitKat Chocolate Crisp® in 1937 and, eventually, KitKat® in 1949. The well-known ‘Have a Break…Have a KitKat®’ slogan has been in use since 1958

 

 

2. It’s not for girls!

Controversial Yorkie® campaign faced sexism complaints, triggering an ASA investigation. Despite backlash, sales to females rose. Launched in 1976 by Rowntree’s, initially aimed at males with gender-stereotyped ads. Slogans like “not available in pink” were used until 2012, when removed from bars.

3. It’s not Terry’s, it’s mine

Terry’s, the famous York-based chocolate company, is known for Terry’s Chocolate Orange®. With slogans like ‘Smash it to pieces, love it to bits,’ ‘Tap it and Unwrap it,’ and ‘Don’t tap it…Whack it!,’ it gained further fame with the catchphrase ‘It’s not Terry’s, it’s mine’ from Dawn French’s ads. Terry’s Chocolate Orange® is a popular Christmas stocking filler.

 

4. Get the sensation

York Peppermint Pattie was invented by a York resident, but not the York we call home. Instead, it was York, Pennsylvania in the United States, that inspired this chocolate company. The famous campaign launched in 1972. The tagline is still used today, though the York Peppermint Pattie has changed owners and is now part of Hershey’s.

 

5. Only Smarties® have the answer

One of their oldest products, released in 1882 as Rowntree’s Chocolate Beans®. The sugar-coated chocolate drops re-branded as Smarties® in 1937 to appeal more to children. The slogan has been in use since the late 1970s.

 

Chocolate beans

 

6. Do you eat the red ones last?

Preceding ‘Only Smarties® have the answer’, ‘Do you eat the red ones last?’ was the main slogan, introduced in a catchy song for a TV advertisement, and it is still occasionally used today. The chocolates are coated in eight different colours: red, orange, yellow, green, blue, mauve, pink and brown. Do you eat your Smarties in a particular order?

 

Packet of Smarties with the multi coloured chocolates scattered around the box

 

7. Feel the bubbles

Aero® bars were introduced by Rowntree’s in 1935, initially only in the North of England. High sales meant the bars started to be sold across the country and then expanded internationally. The slogan featured in a 2009 campaign and reflects the bars “bubbly” texture.

 

Image of Aero white Bar in packet

 

8. Welcome to York. Where the men are hunky and the chocolate chunky

Another Yorkie® advert, this one emphasising the bar’s connection to York. Trains arriving at York Railway Station would pass a billboard that said “Welcome to”, followed by a picture of a Yorkie bar with the end unwrapped. This formed the slogan “Welcome to York. Where the men are hunky and the chocolate chunky”. We will leave it to you to decide how accurate it is.

How many of the famous chocolate slogans did you recognise? Unwrap centuries of the history of York’s chocolate industry on a tour, browse delicious chocolates in our shop or try one of our signature hot chocolates. Find out more here.

Five Types of Kit Kat Eater: Which One Are You?

KitKat bar opened

KitKat, the beloved chocolate wafer bar, has been delighting taste buds worldwide for decades.

While it’s common for our team at York’s Chocolate Story to see people simply breaking off a piece and savouring it, there are those who take their KitKat experience to a whole new level! In this blog, we’ll introduce you to five different types of KitKat enthusiasts who enjoy this classic treat in their own extraordinary ways…

The Traditionalist

Breaking kitkat in two

The Traditionalist savours their chocolate in the timeless ‘take a break’ fashion, meticulously breaking off one finger at a time and relishing the harmonious combination of chocolate and wafer. This cherished ritual aligns perfectly with Nestle’s original vision for the iconic treat.

The Dip and Dunker

Dunking chocolate in a cocoa

Dip and Dunk Devotees are all about the tactile experience. These KitKat enthusiasts believe in enhancing the flavour by dipping their wafer bar into different liquids. Popular choices include hot coffee, cold milk, or our speciality… a hot chocolate. The marriage of the chocolate and the dunked liquid creates a unique taste sensation that’s irresistible to these snackers.

The KitKat Sculptor

KitKat - eating chocolate

The Sculptor is a true artist, removing chocolate fragments from the KitKat to reveal the wafer beneath piece by piece. Sculptors appreciate the form and texture of this classic chocolate bar and are happy to take their time before enjoying the crispy wafer.

 The Chomper

kitkat - double bite

With no holds barred  approach, Chomper’s boldly unwrap the KitKat and sink their teeth into the solid bar. This audacious act often leaves local onlookers bewildered, yet the Chomper remains undeterred, unwilling to waste a single moment savoring this delectable delight.

The Kool Kats

Chocolate bar in red foil

Perfectly refrigerated, kool kats adore their chilled and crispy chocolate wafer bars. They take immense pleasure in the delightful sound of snapping chocolate. Just as we do during our chocolate tasting sessions on our tour.

KitKat enthusiasts come in all shapes and sizes, each with their own unique way of enjoying this iconic chocolate bar. Whether you’re a Traditionalist, Sculptor, Chomper or a Kool Kat your love for KitKat is something to be celebrated.

 

Why do we love chocolate at Christmas?

Christmas Chocolates

Chocolate and Christmas are synonymous, and many of us would be lost without our Terry’s Chocolate Orange first thing morning on December 25th (no judgment, it’s Christmas!). But that isn’t all for our festive obsessions; advent calendars, Santa Selection, Celebration Boxes, and After eights all bring back memories of childhood treats. It just wouldn’t be Christmas without some lovely chocolate!

Why is chocolate so important in our Christmas experience?

A Cocoa pod and grinding tool

The Origins of Chocolate

Chocolate has always been used to celebrate and mark special occasions. The Olmecs, Mayans and Aztecs, the first people to create chocolate, in the form of Xocolatl. They used it in various ceremonies, marking marriages, celebrating births, and even as part of the Aztec’s human sacrifice rituals. The significance wasn’t lost on the European invaders, who took it back to Europe as high-status gifts.

We explore the early story of chocolate in Yorks’s Chocolate Story tour, and we also have lots of lovely treats and samples for you to try as well.

Chocolate grew in popularity in Europe and the Middle East, and giving chocolate as gifts became a way of showing your wealth and sophistication. One of the first recorded high-profile giving of chocolate gifts is none other than Queen Victoria, who gave chocolate as gifts to soldiers. This quickly became a new fashion and all across Europe giving chocolate at Christmas became all the rage. 

A variety of Terry's Chocolate Oranges

Chocolate Christmas gifts

At first chocolate Christmas gifts were very expensive and might be the only gift a person would receive. Similar to Charlie and the Chocolate Factory! As it became more commonplace, classic Christmas gifts were developed early on in York, with well-known treats like Terry’s Chocolate Orange, After Eights, and KitKats all being first made in York, and started making their way into Christmas stockings soon after.

Other holiday traditions not initially associated with chocolate also took on a chocolatey twist. Chocolate Yule logs are started as real logs placed on the roaring fire. Hanukah traditions also started incorporating chocolate gift-giving for children.

As early as the 1930’s chocolatiers started especially catering for Christmas gifts, with special wrapping and even flavours! York’s chocolatiers were pioneers in this, with many of their seasonal gifts becoming specially tailored to appeal to gift-givers.

Today there is plenty of competition for chocolaty treats at Christmas. York’s finest festive fare is still some of the best-known threats around though. If you are in York, or looking for a holiday excursion, York’s Chocolate Story not only tells the history of how chocolate becomes our most popular gift but also has several Christmas-themed workshops, from festive truffle rolling to making festive treats with Santa Himself!

The Chocolate Industry and Slavery

Chocolate Masterclass

Here at York’s Chocolate Story we unwrap centuries of the history of chocolate. We believe it is important to be aware of the role colonisation and slavery have played in the chocolate trade. Slavery is an ongoing problem in cocoa production and steps are being taken to help eradicate it from the chocolate industry.

History of the Chocolate Industry and Slavery

While the Portuguese were the first Europeans to encounter cocoa, the Spanish became involved in cocoa production first. After their conquest of central America in the 16th century, they introduced an “encomienda” system. The Spanish Crown granted colonisers the legal rights to the labour of the native non-Christian population. The colonisers forced them to work in horrific conditions.

Demand for cocoa increased dramatically in the mid-to-late 17th century because drinking chocolate became popular amongst upper classes in Europe. The first cocoa house in England house opened in London in 1657. Cocoa beans were shipped to Europe from New Spain (Mexico), Ecuador and Venezuela. By the late 17th century, the labour force had shifted to mainly enslaved Africans. They were transported across the Atlantic in terrible conditions and forced to work on cocoa and sugar plantations throughout South America and the Caribbean.

Throughout the 18th century Britain directly profited from the slave trade and slavery. Tea, coffee, sugar and cocoa poured into ports as colonial products.

York’s Chocolate Industry’s Involvement

York’s Quaker chocolate manufacturers often purchased cocoa from British and other European colonies. These companies included some of York’s most recognisable, like Rowntree’s. However, as philanthropists, Quakers were one of the leading voices in the abolition movement. The Tuke family, responsible for the Retreat hospital in York, helped to fund the election campaign of William Wilberforce. He was a prominent anti-slavery campaigner and philanthropist.

With the abolition of the slave trade throughout the British Empire in 1807, and slavery as an institution in 1833, colonial indenture developed as a bonded labour system used on cocoa farms in European held Caribbean and West Africa. As slaves were freed, they had little choice but to continue working on plantations with little pay and poor conditions. Colonial indenture was eventually abolished in 1920. An investigation by The Rowntree Society into the history of the Rowntree’s supply chain has revealed they benefitted from colonial indenture. In the 1890s Rowntree & Co purchased multiple plantations in British colonies (the islands of Dominica, Jamaica and Trinidad). Research is ongoing into how the company benefitted from the forced labour of enslaved and indentured people.

British chocolate manufacturers also bought cocoa from the West African Islands colonised by Portugal, such as Sao Tome and Principe. While companies raised concerns about slavery on these plantations and even sent a journalist to investigate, they continued to buy ingredients from the regions. They believed they could address the issue of slavery through diplomatic channels. This failed and in 1909 the chocolate manufacturers publicly announced they were going to buy cocoa from elsewhere.

The Modern Chocolate Industry and Slavery

The abolition of the transatlantic slave trade and the colonial indenture system did not end slavery in chocolate production.

Despite major brands vowing to stop using cocoa harvested by children two decades ago, child labour in modern day chocolate production is unfortunately still a huge problem. The chocolate industry is still guilty of human rights abuses because these children, often victims of human trafficking, work for low pay in terrible conditions.

Modern Initiatives to End Slavery in Chocolate Production

York’s Chocolate Story are Partners to Callebaut. Their program Forever Chocolate aims to make sustainable chocolate with no child labour the normal across the industry by 2025.

Callebaut’s involved in the World Cocoa Foundation establishing CocoaAction and they are going to go beyond the initiative.

Forever Chocolate has four main aims: to lift farmers out of poverty, eradicate child labour, become carbon and forest positive and have 100% sustainable ingredients in all of their products.

Callebaut is aiming to start a movement with their industry partners, governments, NGO’s and consumers to meet these aims.

York’s Chocolate Story’s shop stocks a range of chocolates from suppliers that are making leaps in terms of sustainability.

Find out more about York’s Chocolate Story here

Text reads: team chocolate

Sources:

https://www.slavefreechocolate.org/children-slavery-cocoa

https://www.rowntreesociety.org.uk/news/statement-on-rowntree-colonial-histories/

https://www.washingtonpost.com/graphics/2019/business/hershey-nestle-mars-chocolate-child-labor-west-africa/

https://cocoarunners.com/2021/09/not-so-sweet-the-dark-history-of-chocolate/

https://chocolateclass.wordpress.com/2019/03/15/the-intertwined-history-of-chocolate-and-slavery/

https://www.barry-callebaut.com/en-GB/group/forever-chocolate-our-plan-make-sustainable-chocolate-norm